Sunday, May 21, 2017

Psychedelia Features

adsoftheworld.com

The design above is an advertisement from Brazil that promotes learning English, since it is a more universal language. in the description it explains, "Of course speaking another language helps your career. Who else kisses up to the boss in two different languages?" The company Yazigi is like Rosetta Stone except it teaches English. Of course I had to do some research on the company and found their website. Whenever I went to it, it is strictly in spanish. 
I was really drawn to this ad because of the play with the type. The type reminds me a lot of the Psychedelia style. The type uses a lot of kind of like tendrils that branch off the letter forms into swirls. Overall the text isn't made to be legible, which is a major characteristic of the Psychedelia style. If you take notice to what's going on towards the edges of the design, it has some silhouettes of different animal/creature-like figures. Silhouettes is another characteristic of the Psychedelia style that was pretty popular.  


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