adsoftheworld.com
The image above is a ad that is against viral violence due to all of the social media bullying incidents that have resulted in the loss of children's lives. To me this really hit home, because I've been growing up in the start of social media and it becoming a problem. Also, I like many have been a victim of online bullying (obviously not as extreme as other cases). This a contemporary design that uses photography and a minimalist approach. It is very blunt towards what it is about. It uses photography (with some effects and what not of course) to really draw you and pull at your emotions. I was pulled in immediately because I was curious what the picture was of, only to realize it was what seems to be a dead child who may have been pelted by phones. I finally fully connected the dots whenever I read the text message-like box that reads, "Don't share the hate." Although the image can fully explain the the idea of the ad, I feel like the textbox is necessary because it is a strong but short statement. With it, the design still remains very clean as well; it doesn't interrupt the photograph due to the placement. Although this design is for/from Guatemala, I feel it should be publicized in every country. It would really get across to kids that what they are doing is taking lives from other children.